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Brand
Identity
Naming, identity, packaging & campaigns for brands that want to be remembered.
mindprint — branding studio
About
MindPrint Studio
We craft brands people see, feel and remember.
50+
Brands created
8
Sectors
5
Countries

Israel Brand
Award 2022
Award 2022


What we do
One studio · eight disciplines
01Naming


02Logo design


03Visual identity


04Packaging


05Campaign & OOH


06Brandbooks


07Digital & social


08Retail & POS


Sectors
Every sector. One standard.
Food & Drink
Beauty & Wellness
Real Estate
Tech & Startups
Finance
Lifestyle & Living
Corporate
Kids & Snacking
Beauty & Wellness
Real Estate
Tech & Startups
Finance
Lifestyle & Living
Corporate
Kids & Snacking
50+ brands5 countries1 national award1 studio
Selected brands
Index
MojoFood
ONDrinks
BasilicoFresh produce
DaytsSport snack
Brown KoalaBakery
KrispiFrozen
WOWBeauty
Wonder DropsWellness
YOGAWellness
Liman EstateReal estate
AleyaReal estate
FormosoReal estate
Aura ZuidReal estate
HopgaardReal estate
Nika BayReal estate
Park aan de StroomReal estate
DarboisReal estate
AxisReal estate
The BoltTech
DeepCodingTech
MyBoxFinance
QuattrocentoLifestyle
DegraeveCorporate
01
Chapter 01
Chapter 01
Food & Drink






Case 01
01 — ICE CREAM · ISRAEL
Mojo
Taste the magic.

Winner
Israel Brand Award 2022
Food category
Israel Brand Award 2022
Food category
NamingLogoIdentityPackagingCampaign

Case 01 — Mojo
Mojo — Flexible logo system
Mojo — Identity





Case 01 — Mojo
Mojo — Out of home
Mojo — Brand in the world
Out of home
Packaging
Social
Web








Case 02
ON — turn it on.
SMOOTHIES · CAMPAIGN
NamingLogoCampaign conceptPackaging
Case 02 — ON
ON — building the mark
One glass. One letter.

01The glass
→

02The smoothie
=

03Ingredients + n = ON
Case 02 — ON
ON — building the mark
Every flavour turns it on.

01The glass
→

02Green smoothie
=

03Ingredients + n = ON

Case 02 — ON
ON — Live on
ON — Campaign & packaging

Packaging


Case 03
03 — FRESH PRODUCE
Basilico
“Do yourself a flavor.”
NamingLogoSloganPackagingRetail

Case 03 — Basilico
Basilico — Packaging
Basilico — The range








Basilico — the range
8 flavours. One family.
Basilico — Pairings




Basilico — Brand world

Merch


Case 03 — Basilico
Basilico — Retail

Case 04
04 — SPORT NUTRITION
Dayts
Brand strategyIdentityPackaging

The natural source of
GOOD ENERGY
Dayts — The natural source of good energy
Case 04 — Dayts
POS display
Campaign imagery04 — Sport nutrition
Built for good energy.

Case 04 — Dayts
Dayts — In store

Case 05
05 — CHOCOLATE CAKES
Brown Koala
Playfully delicious. Seriously chocolate.
LogoIdentityPackagingRetailCampaignSocial
Brown Koala — Identity
From sketch
To mark

ColourBrown Koala — Campaign & digital
Out of home

Menu
Web
SocialBrown Koala — Brand world
Store
Packaging


Merch
EditorialKids & Snacking
Krispi — Frozen
Say Cheese — Kids snack
Kids chocolateKids & snacking
Packaging that kids pick first.
02
Chapter 02
Chapter 02
Beauty & Wellness






Case 06
BEAUTY DRINK
WOW
NamingIdentityCustom typePackagingCampaign

Case 06 — WOW
WOW — Your daily beauty ritual
WOW — Typographic system





Case 06 — WOW
WOW — The range
WOW — Campaign




WOW — Product & lifestyle





Wonder Drops
WELLNESS SUPPLEMENTS
NamingIdentityPackaging

Case 07 — Wonder Drops
Wonder Drops — The range
Wonder Drops — Drop by drop




Wonder Drops — Pattern & packaging





Case 07 — Wonder Drops
Wonder Sticks — Radiant tonic

Case 08
FUNCTIONAL DRINKS · KEEP ZEN · KEEP FOCUS · SLEEP WELL
NamingIdentityPackagingWebMerch

Case 08 — YOGA
YOGA — Keep Zen · Keep Focus · Sleep Well
YOGA — Identity in motion




YOGA — Lifestyle




YOGA — Digital & merch
Web
Mobile
Merch
03
Chapter 03
Chapter 03
Real Estate & Places






Case 09 — Liman Estate
09 — WATERFRONT RESIDENCES · BAKU, AZERBAIJAN
LogoBrand iconBrandbookSocialPrint
Liman Estate — Logo






Liman Estate — Brand system







Case 10
10 — MARRAKECH
Aleya
A new urban horizon.
LogoTypographyColourBrand outputs
Aleya — Brandbook






Aleya — Brand world
A new urban horizon
Brand outputsAleya — Al Maaden Collection
Quiet luxury, Marrakech light.
Aleya — Logo, construction & colour







Case 11
11 — LISBON
Formoso
Quiet, precise, Lisbon light.
LogoIconsPhotographyOnsite
Formoso — Brandbook







Case 12
12 — BELGIUM
Aura Zuid
Een nieuw zuiden.
LogoImageryTypographyColour
Aura Zuid — Brandbook







Case 13 — Hopgaard
13 — RESIDENTIAL · BELGIUM
LogoTypographyColourLayout
Hopgaard — Brandbook






Real Estate — More identities
Nika Bay
Park aan de Stroom
Axis
Formoso — sales planDarbois — Swiss real estate
Custom logotype
Swiss real estate
Darbois — custom logotype.
Darbois — Brand system
Logotype construction
BrandbookDarbois — brand system
From logotype to brandbook.
04
Chapter 04
Chapter 04
Tech, Finance & Lifestyle





Tech & Startups
The Bolt — Tech
DeepCoding — HR techTech & startups
Identities built for scale.
Finance, Corporate & Lifestyle
Degraeve Works — Corporate
MyBox by Cofidis — Finance
Smart Coliving — Living
Quattrocento — Lifestyle
The Fifty Six — BrandbookHow we work
From brief to brand.




01
Discover
Market, audience, story
02
Define
Name, positioning, voice
03
Design
Logo, type, colour, system
04
Deliver
Packaging, campaign, brandbook


















Your brand,
next.
MindPrint Studio — Branding · Packaging · Campaigns